Ostuni

The white jewel of Puglia
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Perched atop a hill in southern Italy, Ostuni, known as La Città Bianca (The White City), is a dazzling sight with its whitewashed buildings gleaming under the Mediterranean sun. This enchanting town, located in the Apulia region, is renowned for its labyrinthine alleys, historic architecture, and panoramic views of the surrounding countryside and the Adriatic Sea. Ostuni is just a 15-minute drive from La Villa Magnifica, making it an ideal day trip. During your visit to Puglia, this stunning town is absolutely not to be missed.

The tradition of painting the town’s buildings white dates back centuries. While not enforced by law, this practice has been deeply rooted in Ostuni’s culture. Historically, the white limewash was believed to have antibacterial properties, helping to ward off diseases like the plague. Today, this custom continues, giving Ostuni its signature luminous appearance and contributing to its charm.

Sweet Start: Gelato by the Cathedral

Begin your visit with a delightful gelato from one of the shops near the iconic arch opposite the cathedral. It’s the perfect treat before exploring the charming streets of Ostuni and soaking in the atmosphere of the historic center.

Dining in a Cave: Osteria del Tempo Perso

For a truly unique experience, head to Osteria del Tempo Perso. Located in a cozy cave, this restaurant offers exceptional cuisine and a magical atmosphere. The menu is slightly upscale, but the quality of the food makes it worth the price. Reservations are recommended, as it is very popular among locals and visitors alike.

Photo: Borgo Antico Bistrot is situated in the historic center of Ostuni, on Via Fina 8.

Aperitivo with a View: Borgo Antico Bistrot

A short walk uphill brings you to Borgo Antico Bistrot on Via Fina. This spot is famous for its panoramic views and relaxed ambiance. Order a refreshing Aperol spritz with a local charcuterie board and enjoy breathtaking vistas of Ostuni, the surrounding countryside, and the distant sea. It is no surprise that even the Dutch royal couple visited this spot for an aperitivo. Be aware that there is often a line, but it is well worth the wait.

The Famous Blue Door

While wandering through Ostuni’s narrow streets, don’t miss the famous blue door, an iconic photo opportunity that perfectly captures the town’s charm. The door is located near Borgo Antico Bistrot, high up on the hill, so you’ll pass the arch and the gelato shop before reaching it.

Antique Market: Second Sunday of the Month

On the second Sunday of each month, Ostuni hosts its renowned antique market, known as “Zaccaredde.” Held near Porta San Demetrio, this market offers a curated selection of antiques, from vintage furniture and ceramics to unique collectibles. It’s a must for anyone who loves discovering hidden treasures.

Insider tips

  • Avoid the touristy main street: For authentic dining experiences, explore the smaller alleys and side streets around the historic center.
  • Evenings are magical: Ostuni’s charm is amplified in the evening when the town is softly illuminated and the temperatures are pleasant.

Ostuni is a true gem of Puglia, offering a perfect blend of history, culture, and gastronomy. Whether you are savoring gelato, enjoying an aperitivo with a view, dining in a cave, or exploring antique markets, Ostuni promises an unforgettable experience.

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